About RedDog
About RedDog
RedDog-Expert in Pet Science and Nutrition

About Us

Founded in 2013, RedDog is dedicated to the research, development, production, and sales of pet nutritional supplements and pet food.

Since its inception, RedDog has pioneered China’s pet nutritional supplements category. Through continuous market research and cross-category product innovation, the brand has developed a range of best-selling products tailored to the nutritional needs of pets in China — including nutritional gel, hairball gel, fish oil, multivitamins, and joint care products.

Leveraging deep consumer insights, in-depth industry research, a robust self-owned supply chain, and long-term brand investment, RedDog has become a leading brand in China’s pet nutrition and food market. The company has been recognized for five consecutive years as a “Most Loved Pet Owner Brand.”

RedDog’s Pet Nutrition Research Institute collaborates with top domestic and international universities to advance ongoing studies in canine and feline nutrition. To date, RedDog holds over 40 patents and has led or participated in the formulation of more than 14 national and industry standards, including the soft granule standard — a key contribution to the standardized development of pet nutritional supplements.

The brand’s self-built “RedDog Super Factory” is certified by both the U.S. FDA and FSMS international standards. RedDog has also been accredited by global consulting firm Frost & Sullivan as the Leading Brand in China’s Pet Nutritional gel, Hairball gel, and Fish Oil Categories.

Today, RedDog’s products are available in over 15,000 pet stores and hospitals, and consistently rank among top sellers across major e-commerce platforms. Its paste product line alone has exceeded 36 million units sold over the past 12 years.

With continuous innovation and scientific expertise, RedDog has become the trusted “Pet Science Nutrition Expert” for millions of pet families.


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Vision, Mission and Value

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    VISION
    LOVE, SCIENCE AND BETTER COMPANION
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    MISSION
    TO CARE AND ENHANCE PET WELLNESS
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    VALUE
    ALL FOR PET WELLNESS